Mark Wright - Amstrad founder Lord Sugar's new business wins BBC One show The Apprentice.

The 25-year-old Australian will receive £250,000 investment in his idea, a digital marketing agency (seo) after Lord Sugar told him on sundays final "You're hired" .

There were 20 candidates thath began the show, over the weeks- downsized to a final pair of Wright and Bianca Miller.

"It's a bit of a rollercoaster ride," said Wright, "but I'm in it for the long haul."

He said his family and friends had been unaware of the show, adding they told him: "'We thought you went backpacking and now you're on a TV programme with a tycoon starting a business?'"

In the final his final opponent was Miller, who was hoping to launch a range of tights to match various skin tones.

Wright's concept involves digital marketing and search engine optimisation (seo) to help push businesses up online searches.

"London particularly is a land of opportunity for young people to start businesses. You can start a business here from your kitchen bench and turn over a million quid - what other place in the world can you do that?" he said.

Picture Courtesy of BBC NEWS

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